CHECKOUT 3 Sites You Might Like

February 12, 2010

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1. Natoora
Unbelievably amazing online grocer. Stuffed full of food, recipe ideas, seasonal suggestions, offers and a fab blog. Prices are realistic and delivery is offered in precise time slots.

2. Luxirare
Style blog split into two sections – Clothes or Cuisine. Both amazing images of highly creative food and clothing design – such as the edible crayons (pictured)

3. Yuken Teruya
Site for Japanese artist who creates teeny tiny cut-outs from every day objects. Newspapers, Happy Meal bags, bank notes ….

While compiling this list we spotted some similarity in colour and design of these sites. Neon wrongly assumed we would notice if our minds were being subliminally altered, reminding us of the important role colors play.

We take for granted how much our purchasing decisions are manipulated. We see this every day through brands such as Coca-Cola and Ikea – their bright bold eye-catching colours influence decisions to purchase merchandise by grabbing attention. Likewise pastel colours have the opposite effect by emitting an impression of calm to encourage comfort and once relaxed more likely to buy.

In the marketing section of Bizcovering an article reads; “pastels and neutrals typically appeal to an upscale audience, while primary colors appeal to children as well as older adults with less education or lower socio-economic standing”.

Ouch! We are never going to Ikea again.