Visit California Competition – When Can You Start?
Oh to work in California – where dirty jobs are mud baths, a board meeting is surfing and working with characters is a day out at Disney Land – or so Arnie tells us.
It may not be quite that simple to rock up and hand over your P45 to Mr Schwarzenegger in exchange for lounging around getting a tan. However the ads are quite entertaining, succeed in demonstrating the diversity of this glossy slice of the US and have developed into a strong and adaptable branding technique. So adaptable in fact that any old Tom, Dick or Harry could feature in these ads for the Golden State.
California Calling has been set up to find someone to feature in their next Visit California ad by asking entrants to upload an audition video of between 30 seconds and 3 minutes. The criteria is not very clear but you must “prove why you’re right to appear in the ad” and as in all these contents stand out from the crowd and be creative. It is worth making the effort to have a go at this, a quick look through shows that with a small amount of imagination the competition is not that stiff.
The prize…. Virgin Upper Class flights followed by a VIP adventure around California taking in LA, Santa Monica, West Hollywood, Santa Barbara and Palm Springs. At each destination you’ll see the very best each has to offer and “be treated like a star”.
Entries must be submitted by March 1st.
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